I thought this column by John Kelly about the invasive snakehead fish getting a PR makeover was very amusing.
There are some grains of truth here, too:
The snakehead invasion seems to be centered on the mid-Atlantic coast, but what part of the country these days ISN'T threatened by some new invasive fish or shellfish? Zebra mussels in the Great Lakes, sea urchins on the west coast, and Asian carp making their way up the Mississippi into the Great lakes.
It's been suggested that if we all learn to relish snakehead as an edible fish (and after all, it's here because the Chinese consider it so), mankind could quickly reduce its numbers and bring it close to extinction, as we have so many other breeds. (BTW, I've heard that enterprising folks in the midwest are doing exactly that with the Asian carp, catching them, freezing them, and selling them back to Asia!).
It's quintessentially American to suppose that a makeover and a renaming can turn a bad reputation around. And it may be true: think of that firm that was providing (or not providing) security for diplomatic posts overseas - Blackwater something? - they changed their name and no one bothers them any longer. Florida Air, after that terrible crash. Maybe you don't even have to have a checkered past; maybe you just want a fresh start. Do you ever wonder where that "new" insurance company, Elephant, came from, full blown and rich enough to saturate television with commercials? I personally suspect a name change, though I haven't looked into it. So why can't a snakehead dream of a better future?