In the recycling game, there are those who play seriously and those who give only lip service to the reduce-reuse-recycle mantra.
Amazon.com, for example, can be complimented for the packaging of their Kindle e-readers, consisting of minimal bulk and a 100% recyclable cardboard package.
Then there is the package below, a fairly typical bubble-pack-in-a-card arrangement. This thing is about 9x14 inches; the content was a bluetooth telephone headset and a recharger. It could be smaller, though the charger part is fairly bulky and admittedly, people do like to see the product they are buying.
Worse is trying to extract the product from its prison: There are two separate compartments that need to be cut into, and both need to be sliced from both sides of the package to get the goods out. It's one of those exercises in frustration.
When it comes to recycling, it gets worse. The package labeling - "Enviroshell" packaging by "Winterborne Inc." - coyly advises you to recycle. And all you have to do is separate the cardboard from the PET plastic. Aha. This is an extremely heavy cardboard - at least the thickness of an average shipping carton, but denser (very little corrugation) and slick-surfaced. You can't just grab it and tear it open; you might try to separate the two layers of cardboard with a knife, and if you're careful, you may not slice up your fingers.
I announce proudly that I did separate the two different recyclable substances successfully. But then, I habitually remove the plastic dispenser flap from an empty Kleenex box so I can recycle the box itself; and I always strip the steel cutting strip off an empty aluminum foil box, again so the box can be recycled. I suspect I'm a little bit unusual in that regard. How many people would really do that, and how many would ever take the trouble to separate Motorola's/Winterborne's heavy, slick board from the several plastic windows it encloses? Few, no doubt.
This is recycling in name only. Thanks to the package design, very few people will ever bother to see it recycled. "Enviroshell" is recyclable, maybe, in the same way an old car is: All the materials can be recycled if you can just separate them from one another. But who does that? Who could?