That title above may be a question your server will ask you when you go out for dinner in a few years, if the studies done by some British researchers are to be believed. These Oxonians found, for example, that people eating yogurt with spoons of different weights judged the yogurt eaten with lighter-weight spoons to be "denser," sweeter, and more expensive than samples either with heavier spoons. (That seems fairly self-evident to me: We associate weight with density, and if we're not told the spoons are of different weights, we assume that the yogurt is heavier.)
These researchers also found that pink yogurt (presumably they mean the fruit-added sort, rather than plain yogurt that's actually pink, which might raise some concerns) seemed saltier when eaten from blue spoons, while no other color spoon seemed to have any effect on perceptions.
One suggested use of this sort of information is to help people eat more healthfully, that is (my words) to play psychological tricks on themselves to cause them to eat less, rather than simply deciding to eat less. Because the latter method would entail deploying will power, and what a drag that would be!
I'm still in the will power world, personally, and while I wouldn't deny that I could stand to lose a few pounds, I am more than a little skeptical that the utensil with which I choose to eat my food could significantly accelerate weight loss. (Exception: Eating soup with a slotted spoon.)
Fortunately, the will power world is still well represented, and generally seems to get more reliable results, as a book review in the same "Health and Science" section of my morning newspaper attests: "How to Prevent Diabetes" is another personal attestation to the value of gold-standard advice on losing weight: "Eat less, exercise more."
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